BottomLine Marketing

General information

BottomLine Marketing was founded in 2011 by Lisa Marie Genovese. When Lisa Marie started BottomLine Marketing (BLM) she saw a large gap in what other agencies were offering their clients by way of strategy. Her vision was to create a strategic boutique-marketing firm that focuses on result based solutions that help clients create a clear vision for their future.

BLM’s primary focus is on Public Perception & Experiential Management (today it is popular to call that brand management) and Corporate Messaging. BLM’s process is anything but traditional. All of our clients go through a unique, objective panel process that acts as a foresight tool for our clients’ brand – it shows what their future will look like in terms of key performance indicators, messaging, goals and measurement. We then plan how to deliver that in the short, medium and long term. All in the service of growth against a unifying brand vision.

Far too often companies think that changing their logo and collateral material is a ‘brand overhaul’. Yes, that is a small part of it, but more often your corporate values and mission create your overall brand. What and how do you want the public and consumers to think of your company? This is otherwise known as experiential marketing. At BLM, our number one goal is to get your company to the top of your game and increase your market share.

BottomLine Marketing’s mission is to be the leading creative consultancy for future brand expertise. This is what helps us to focus our efforts and be the best partner possible for our clients in the service of creating a more positive future.