Taunina

General information

Celebrated for its iconic hand-embroidered teddy bears, Taunina is a luxury house synonymous with timeless artistry and social upliftment. The company provides full-time employment to women from disadvantaged communities in Africa through its atelier in Cape Town. Each Taunina bear is one of a kind, individually illustrated and hand-embroidered by a single artist over five to seven days. The rare beauty of a Taunina collection piece lies in the opportunity it affords a woman in need to use traditional hand-skills to provide for her family and be recognised as an artist. Taunina bears carry the initials of the women who make them, symbolic of their sense of dignity and pride. A Taunina creation is a work of art, an heirloom to be passed from one generation to the next.
It is a gift that changes lives.
The name Taunina is an anagram of the African word ‘tau’, meaning ‘lion’, and ‘NINA’, an acronym for ‘No Income, No Assets’. Taunina gives women who were once without income and assets the power to become lions of their own destinies.