Blue Point S. N. Argiros S.A.

General information

Bluepoint S.A. is the leading producer of fashion and competition swimwear in Europe and was established in 1970. The Company designs, develops and produces approximately 6 million garments per year on behalf of large retailers including France’s €3,7 billion Decathlon, Spain’s €4,5 billion Zara, Germany’s €8,8 billion Tchibo and Sweden’s €7,9 billion Hennes & Mauritz (H&M), Europe’s largest fashion retailer. Bluepoint also holds the largest share of the fashion swimwear market in Greece, with the #1 brand. Bluepoint swimwear is sold in 700 shops throughout Greece, Bulgaria, Cyrpus and Lebanon.

One of the largest employers in Bulgaria, the Company employs 1’300 individuals in Pernic, 22 kilometers from the capital city Sofia. Bluepoint’s head office is located in Athens, Greece, where it employs fifty-seven professionals, the great majority of whom are university graduates and multi-lingual.

In February 2009, Bluepoint opened its second manufacturing facility. Located in Cairo, Egypt, this is the country’s first large-scale swimwear manufacturing facility. The production capacity of our Egyptian factory is expected to reach 3.7 million garments in 2010.
Bluepoint’s third business is Fashion Retail. The Company opened its first retail store with the name Sugarfree in December 2006, at the Athens International Airport, after being selected by the airport’s management to establish and operate our retail format at this airport. In less than two years, we grew the number of shops to fifteen company-operated stores. In 2009, the first franchise shops will open, in Greece and in selected markets in West and East Europe.