B.LOOSE Boutique

General information

How could we describe the course we have been consistently following for the last twenty five years? To begin with, we didn’t say “we shall do this, in order to accomplish that”. We simply followed our beliefs in order to achieve, through the ‘rag trade’, an expression of freedom without prejudice, keeping our distance from conventional fashion, recommending pieces worn as easily by men as they are by women – clothes that combine different “memories” to form a new, multicultural amalgam: “in our dress shirts, Eastern minimalism meets Mediterranean lightness; our coats transubstantiate the plasticity of Roman veils into clothes where the modern meets the retro and the elegant meets the practical”.

Thus was an entire collection of handcrafted clothes gradually created: clothes that combine with and complement each other, clothes worn around the year, since they make up a different whole every time they’re worn against each other, a whole as unique as the person selecting and combining them.

We chose cotton, a major Greek product, to be our basis. We examined weaving plants, tested and settled on specific qualities of fabrics with select threads and special finishing, so that the body can breathe any time of the year.

We chose a warm, earthly range of colours that are easily combined, since every colour matches with all others.

With its unique style, b-loose caters for an audience of different ages who do not subserviently recreate the mandates of fashion but seek and create a personal style.

Any person wearing these clothes becomes more beautiful because they move more comfortably, more naturally, more freely. People who often wear tight-fitting clothes, such as suits and ties, due to their working conditions immediately feel and appear more natural, freer and more relaxed. Our innovative combinations underline the quality of the materials and the simplicity of our lines.

By selecting a timeless piece, you gain a faithful friend to keep you company for many years.

We are expecting you in the heart of the commercial centre of Athens...