Rosamosario

General information

Sulle tradizioni artigianali della grande sartoria italiana si sviluppa "Rosamosario", biancheria d’intimo d'alta moda, che ambisce ad essere percepita internazionalmente come vena “cult”, per immagine e status.

Il nome deriva da “Rosarmosario”, dal latino Rosarius tratto da rosarium, e sta ad indicare il "ciclo di preghiere in devozione della Madonna del Rosario".

Rosamosario commemora nel suo aspetto mistico, il potere in funzione dell’infinto: oro su bianco!

Rosamosario è un marchio fondato e gestito da Carlotta Danti. Carlotta Danti è, per filo e per segno, un curioso connubio di imprenditorialità italiana e spirito mediatico anglo-americano.

Carlotta Danti nasce sul lago di Garda e si trasferisce a soli quindici anni in Inghilterra, dove coltiva la sua esperienza fin da teen-ager nella “squadra primavera” di Vivienne Westwood.

"Rosamosario" has been founded in 2005, in the idyllic Italian lakeside by Carlotta Danti.

Carlotta Danti has chosen to start in the fashion industry from lingerie as the making of lingerie products could be the best sartorial school, because the smaller is the piece, the greatest are the techniques and details.

Carlotta Danti mixes the experience of Italian merchants with Anglo-American media relation management. After a decade in the teens spent in London, Carlotta Danti evolves from a great stint at Vivienne Westwood.

“Rosamosario” entered the market in 2005, starting from a sales campaign pivoted in the U.S.A.

From August 2005 “Rosamosario” is stocked by the most prestigious boutiques across the US, Far East and Middle East and considered by international media as one of the major eclectic houses of couture lingerie world-wide (Saks Fifth Avenue, Victoria’s Secret, Lane Crawford etc).

The “Rosamosario” line has been snapped up by the most important editorial titles: W, WWD, Harper’s Bazaar, Vogue, Elle, Vanity Fair etc. and already shot by the greatest photographer, Bruce Weber, Juergen Teller, Paolo Roversi and many others.

Rosamosariso has been recognised as the world’s hottest new designers by opinion-leader W, with a special issue by Bruce Weber, starring Kate Moss, Daria and Lara Stone in “Summer Camp”, W July 2008.

“Rosamosario” has created an exquisite light-wear and lingerie experience by opening its first store in Via Cellini n. 21 Milano on September 2008.