IDEA LAB Vienna

General information

The Bene IDEA LAB has moved to an even more attractive area in the Vienna flagship store and reopened its doors in spring 2017. The creative space is available once again for the development of forward-thinking ideas and can now be reserved for groups of up to 50 people.

In its new, more attractive and functional location the 150 m2 IDEA LAB at the Bene flagship store in Vienna is now open once again for innovation events, for groups of up to 25 people on each floor. Extending across two levels, the contemporary creative space offers plenty of room for several small groups to work simultaneously. The redesign has extended the space available to users of the IDEA LAB, and included a complete update of the furnishings, which now allows practically any conceivable format to be set up in a few simple moves, enabling maximum variety for event programming. All this combines to create a spatial environment which promotes communication, dialogue and exchange of ideas, while also allowing time out from the group where needed. The IDEA LAB is also ideal for larger group events and can be reserved for up to 50 people.

Bene now has IDEA LABS at all locations in Austria and Germany as well as in London, Brussels, Zurich and Dubai.