minus40

General information

It’s safe to say we’re not the first people in the digital industry to have a vision.

Indeed, since Tim Berners-Lee first opened the doors to the rest of us some 20-odd years ago, it’s been a rollercoaster ride through the uncharted territories of human thinking in technology, design and communications.

The problem for many of us is that the aforementioned rollercoaster can be a little too manic, with too many turns, too many unnecessary turns, and too many costly turns. And all too often, the same turns over and over again.

The vision behind minus40 is rather simple: to help our friends, clients and suppliers enjoy a smoother journey to digital success. One that reaches its endpoint with the same exultant feeling, but having needed fewer turns and less trauma.

We offer three overarching strands of business:

• Business consultancy, with digital strategy specialisms.
• User experience, conceptual and multi-platform design.
• Development of platforms, applications and solutions.

The ability to deliver these strands in accordance to our vision is derived from a genuine depth of knowledge and experience, which sees the convergence of expertise in communications.

While together we have an underlying desire - to make our digital world a better place - there is no plan for world domination. It is about applying direction and control to the piece of digital landscape in which we operate.

It involves sharing and demanding goals for improvement among everyone we encounter – as suppliers, vendors, facilitators and employers. It requires planning for change, not reacting to change. The result is partnerships, not clients.