NN07 Concept Store

General information

OUR BRAND STARTED IN 2007 WITH A DESIRE FOR CHANGE. TO GO BEYOND BLACK, MONOTONE FASHION. WITH A COMBINATION OF JAPAN’S PERFECTION AND SCANDINAVIAN SIMPLICITY, WE ARE DEADLY DEDICATED TO TO A PERFECT FIT, UNIQUE CRAFTMANSHIP AND ATTENTION TO EVERY DETAIL.

Lead by the two founders and friends Victor and Ulrik, we started a different journey. Far from anxious, black clothes, into the blue.

THE NAME NO NATIONALITY – is an expression that was spot-on the feeling we wanted to create. A concept without limits, a brand without borders for individuals who walk their own paths and trust their destinations.

We shortened it NN, and then added the year: 07.
Our brand NN07 was born – and a different journey had started. A journey where we have explored new trails, cherished challenges and appreciated people with strong personalities – our brand want to make a difference.

DEADLY DEDICATION best describes our perspective on things: from the smallest button to comprehensive campaigns. Dedication that drives the design and development of clothes, stores and everything else. We want to create clothes that stand the test of time – that become part of the wearer’s history and just get better the more they’re worn. A philosophy that explains the phrase: the originals of tomorrow.

Join us on our journey.