SkullSurvival

General information

Survival is a young luxury fashion label,
which is inspired by the symbiosis of urban streetstyle and high end couture.
Street Fashion-established in the 1980s by the Hip Hop culture, literally blew the minds of a whole generation and embraced amongst others the baggy pants, oversized shirts and special sneakers. Urban-Survival is taking things one-step further by adapting the tribalism of this style and
incorporating luxury and exclusivity!
We do not have a game plan - everything just comes together in a way that is yet to be matched!
From the music right down to the dress sense!
Creativity combined with hypnotic luxury is the way forward
for Urban-Surviavl and provides a distinctive edge that has not been seen before.

Our aim is to provide true lovers with a brand
that will make them feel special while portraying positivity. Urban-Survival was founded on an infamous trip to Freetown in 2010.
While sitting in the atrium of Hotel Costes, eating fraises des bois and
listening to Kanye West and Jay Z´s sacrosanct album Watching the Throne,
the founders were sharing thoughts about parisian fashion and lifestyle.

It was quickly realized that the world of Haute Couture does not cater for a cool,
yet stylish combination of a brand that represents both exclusivity and streetstyle.

This is when the unique and luxurious brand was born – Urban-Survival.

The founders were set out to create a brand that would revive the symbiosis of urban streetstyle and high end couture and only weeks later the first shirts were designed and in production.