Экспедиция

General information

TRUE STORY OF EXPEDITION BRAND

One day, during a routine trip beyond the polar circle the helicopter crew mistakenly dropped the team of the future Expedition in the wrong spot and earlier than was necessary. They were about three hundred kilometres away from the nearest inhabited spot.
As a result they had to travel for four days with no food or water. This became an enormous test. They were ravenous, they began to think of what the locals normally ate and remembered that, funnily enough, Moscow was the city with no restaurant showcasing northern cuisine. They decided that if all ended well they would have to bring this cuisine to Moscow. That was why on 14 June 2002 the first restaurant of northern cuisine appeared in Moscow and the first product beneath Expedition’s umbrella brand.