WL Media HK

General information

Here at WL Media HK we understand how the internet works, and how it can work either for or against your business. Having been established in Hong Kong for more than 10 years, but with our interest in using the net professionally stretching back another 10, we have seen trends and fads come and go. What Here at WL Media HK we understand how the internet works, and how it can work either for or against your business. Having been established in Hong Kong for more than 10 years, but with our interest in using the net professionally stretching back another 10, we have seen trends and fads come and go. What has remained the same is that the internet works for business when used correctly with an understanding not just of the technology, but of the intents and mental processes of those who use it.
Every business has what we like to call an Internet Presence, and that presence can be deliberate or it can be serendipitous, or most often a combination of both. Parts of the presence are things the business owner can control, like your website and your Facebook page, while others are out of your control, such as forum postings, online reviews and social mentions.
Taking control, managing, and optimising these different parts of your online presence can make a huge difference to the effectiveness of your online marketing. The idea of course is to be visible everywhere your customers, or potential customers, would look for you. Having a website is not good enough today, when most businesses also have active social media pages as well. Then being engaged with those other types presence where you don’t have real control is an exercise in public relations and public service, with the added complexity that the online lack of personal presence brings.
Getting the most out of your online presence requires focusing on particular goals and moving towards them in a structured, but experimental, way with a lot of consideration given to the competitive environment. While the overall path to improve online presence is clear the specifics for each company differs a lot depending on what your competitors are doing. You need to stay at least one step ahead of the competition, but also conserve your energy and resources and don’t do more than is required at any one time.
Working out the right balance is part of the Digital Brand Audit which we provide for small and medium sizes business in Hong Kong. By comprehensively taking a structured view at your existing business online presence, identifying competitors and examining their presence, it is possible to make a realistic plan to move your position to ahead of the competition.
As well as the full audit process, which concludes with actionable recommendations with detailed specifications and check lists, there are also partial or incremental steps that can be taken. For example examining only search engine optimisation, or social media promotion, which can each bring value.

Digital brand audit
Competitors analysis
Social presence development
Optimization for sales and leads
Search engines optimization
Web development

Although our company is based in Hong Kong, we specialise in serving English speaking clients. We understand better.

To learn how to increase sales of your company contact us today.
WL Media HK
G/F 3 Nam She Tong
Cheung Chau
Tel: +852 2981 5083
Email: contact@wlmedia.com or message here via Facebook